Strategic market and media analyses
Focus on parents and children
How we work
Based on our methods we develop a tailor-made concept for your questions.
Topics – implemented nationally and internationally:
Consulting services
In many cases, our research is the starting point of lasting cooperation and individual consulting based on our specially developed consulting concept. Together with you, we go where others stop.
Services
Every study is a journey into unknown territory:
into the souls of consumers and back into the world of the producers!
This journey does not begin with the first step into an unknown landscape and does not end on the final day of traveling. That is why wiesmannforschenundberaten is there for you throughout the entire process, thus guaranteeing the success of your journey.
Preparation
Along the way
During the journey, it is important to be able to react to the unexpected. This guarantees the success of the journey. To this end, one needs resourceful and extremely travel-savvy companions – experienced guides who have traveled a great variety of terrains.
Afterwards
The experiences made are to be passed on and have an effect. This can be achieved by
Groups within the population are changing.
New social conditions, changed cultural points of focus, immigration – categorizations are made according to new criteria.
We recommend the most suitable target groups for your research based on our market and cultural analyses.
However, some biographical data establish distinct groups:
Constantly updated insights into children's rooms and children's worlds
Children are different.
They see the world from below, upside down, from the other end.
One has to ‘interview’ them differently than adults.
One needs a variety of forms for their diverse forms of expression.
We understand children – but NOT because we have many children or use youthful researchers.
Understanding children requires a multifaceted skill set.
We take into account:
This journey does not begin with the first step into an unknown landscape and does not end on the final day of traveling. That is why wiesmannforschenundberaten is there for you throughout the entire process, thus guaranteeing the success of your journey.
Preparation
Along the way
During the journey, it is important to be able to react to the unexpected. This guarantees the success of the journey. To this end, one needs resourceful and extremely travel-savvy companions – experienced guides who have traveled a great variety of terrains.
Afterwards
The experiences made are to be passed on and have an effect. This can be achieved by
Groups within the population are changing.
New social conditions, changed cultural points of focus, immigration – categorizations are made according to new criteria.
We recommend the most suitable target groups for your research based on our market and cultural analyses.
However, some biographical data establish distinct groups:
Children are different.
They see the world from below, upside down, from the other end.
One has to ‘interview’ them differently than adults.
One needs a variety of forms for their diverse forms of expression.
We understand children – but NOT because we have many children or use youthful researchers.
Understanding children requires a multifaceted skill set.
We take into account:
The rational as well as the emotional messages of a brand become understandable regarding their sensual and visual aspects and their meaning.
Packaging analyses:
Analysis of a packaging’s form language and its haptic qualities as well as the required realization and its convenience in a specific product segment.
Design analyses:
Analysis of the imagery the design creates as an ‘image’ within the whole. For this purpose, the design elements are not examined primarily as isolated individual elements but as part of an overall design in which changing one element also changes the context of all other elements.
Every media research includes the media’s effects on everyday life, from getting up to going to bed (‘taking the cell phone to bed’). The change in attitudes regarding all areas of life due to media is made comprehensible in the medium examined.
New media:
Analysis of the differentiating frames of mind and the promises of new media
Social media:
What requirements for brand presences and viral advertising are derived from the ‘meaning’ of social media for their use in certain stages of life and at a certain age?
Analyses of TV station reputations and formats:
Analyses of TV station profiles and formats: What is the actual impact internet TV has on the reception of formats (‘parallelism of 3 media`)? When are which TV stations relevant in the course of a day? How are TV station profiles differentiated and what are their functions beyond TV?
It is explored to what extent advertising achieves what is intended
All forms of viral marketing
Pre- and post-test of all advertising material:
Exploration of all visual and screen advertising in the respective media environment
Media planning:
Analysis of the effective advertising strategy online and offline
Concept labs:
Concept research based on interviews (psychologists) and immediately adapted concepts (agency)
wiesmannforschenundberaten researches all age groups, genders and social groups. Be it B2C or B2B – we carry out research competently and based on a solid depth psychology foundation.
We have special expertise in research including mothers, parents, education professionals, teachers, doctors and midwives. Research into all products and brands that are relevant for these groups is more valid and better founded thanks to this expertise. Consulting on the implementation of research findings for tailored promotional approaches or the development of long-term concepts is in the best hands with us. Thanks to our experience, we are able to provide reliable support in every area in which children are looked after, educated or cared for in an institutionalized fashion. Research on parents also comprises research on children, who are ‘interviewed’ either together with a parent, alone, or with a friend.
Morphologial psychology is an everyday psychology and thus better suited than any other concept when it comes to determining consumers’ behavior and experience in the context in which products, brands and media offers are applied. It makes transparent the fact that products and brands are successful if they help making the life of one’s dreams and one’s ideal self more of a reality in the ‘mundane’ everyday life.
About us
“wiesmannforschenundberaten“ — that is Susanne Wiesmann and a research team of curious, experienced morphological psychologists who work for the company on a constant basis. If required, they are supported by young colleagues who ensure the perspective of the next generation.
In order to guarantee valid and speedy research also in other countries and on other continents, we cooperate internationally with competent institutes and renowned psychologists.
References